Projects
Each of these projects began with a spark of curiosity and a desire to explore new opportunities. Whether it was diving into marketing strategies, accounting, or the connection between geology and real estate, I’ve sought to push my limits and learn as much as I can along the way. These projects not only represent my growth but also my commitment to continuously evolving and applying what I’ve learned.
And the journey doesn't stop here. I still have ongoing projects in the works, each one an exciting step toward discovering new insights, challenges, and opportunities. Stay tuned for more updates as these projects develop and continue to shape my academic and professional path.
AI-Based Marketing Campaign Planning
Tanner Health Marketing Strategy Project
As part of my work with the Tanner Health Marketing Strategy Team, I developed an AI-powered tool designed to support campaign planning, streamline content creation, and improve strategic alignment across marketing initiatives. This custom GPT acted as an on-demand assistant, helping generate messaging concepts, refine campaign copy, and organize strategic ideas with greater speed and consistency.
The AI model supported the team by:
Enhancing content efficiency: accelerating the creation of campaign drafts, social media captions, internal briefs, and patient-focused messaging.
Improving strategic clarity: ensuring campaign ideas stayed aligned with brand standards, service-line priorities, and audience communication needs.
Strengthening idea development: offering AI-assisted brainstorming for outreach strategies, creative angles, and engagement concepts tailored to Tanner Health’s patient demographics.
This project demonstrated how AI can elevate marketing workflows, support smarter decision-making, and introduce innovative solutions into a fast-paced healthcare environment. By integrating this tool into my process, I helped the team generate clearer, more impactful campaign concepts and strengthened my ability to contribute to forward-thinking marketing roles.
Supergoop! Marketing Project
It all begins with an idea. For me, that idea took shape in the form of my Supergoop Honors Marketing project—an exciting opportunity to apply my marketing skills in a real-world setting. This project allowed me to explore a brand I admire and research the creative strategies used in a competitive market. From researching industry trends to breaking down marketing campaigns, I immersed myself in every step of the process.
What I learned is that marketing is all about storytelling. It’s not just about selling a product; it’s about creating a message that resonates with people. With Supergoop, I had the chance to envision how a narrative around their brand shows how effective marketing strategies can increase brand awareness, drive engagement, and build customer loyalty.
This project was a journey of growth. What started as an idea evolved into a comprehensive marketing strategy backed by research, and like any great project, it will continue to evolve as I gain more experience and insight. For now, it feels right, and that’s what counts.
Delta Air Lines Honors Accounting Project
This project explored the financial intricacies of Delta Air Lines, delving into its operational strategies, profitability metrics, and sustainability initiatives. By analyzing Delta’s 2023 fiscal year, I uncovered how the airline navigates industry challenges like rising fuel costs while maintaining its position as a global leader.
Through this project, I examined revenue breakdowns, profit margins, and operational efficiencies, highlighting the company’s resilience and commitment to innovation. From understanding Delta’s approach to sustainability to interpreting key financial ratios, this research allowed me to connect accounting principles with real-world applications. It’s been an exciting opportunity to combine my academic knowledge with my passion for exploring how businesses achieve financial and operational excellence.